Incendo, a Canadian company specializing in content development, production, and international distribution, is looking for a Vice President of Sales. This role involves defining and implementing international sales strategies for Québecor's corporate group, identifying new business opportunities, managing sales forecasts, optimizing profitability, and leading negotiations to strengthen partner relationships across various global markets. The VP will also represent the company at international events and supervise sales teams.
Define and deploy international sales strategy.
Analyze global trends and identify new business, commercialization, and strategic partnership opportunities.
Develop and implement growth plans by territory, broadcasters, segments, content, and channels.
Solicit pre-sales for new productions and ensure follow-up.
Define and track sales forecasts and objectives, implementing corrective actions.
Optimize sales profitability (pricing strategy, margins, bundled sales, subsidies, incentive programs).
Ensure efficient management of commercial proposals and partner needs.
Lead and support negotiations and conclusion of broadcast license agreements.
Strengthen relationships with existing partners and key partnerships.
Represent the company at international trade shows, markets, conferences, and industry events.
Identify high-potential new markets and maintain structured follow-up on prospects and opportunities.
Monitor market trends and needs of international broadcasters.
Identify high-potential content for distribution rights.
Launch and update direct marketing tools.
Supervise and motivate sales teams, provide strategic guidance, and suggest continuous improvements.
Collaborate with marketing, legal, finance, and production teams.
Prepare regular reports for management.
10+ years of experience in commercialization, solicitation, and sales, including at least 5 years in a regional or international leadership role.
Experience in a high-growth or transformation environment.
Strong knowledge of markets, particularly North American and Latin American.
Proven track record of exceeding revenue targets.
Excellent negotiation and contract management skills.
Ability to manage complex, multi-level sales cycles.
Strategic vision and strong ability to mobilize teams.
Must be willing to travel
Quebecor Inc. is a Canadian leader in telecommunications, entertainment, news media, and culture. It is one of the most successful integrated communications companies in the industry, driven by flagship brands such as Videotron, TVA Group, and Freedom Mobile.
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