TD Insurance, Partner Marketing Specialist
Description
This role at TD Insurance focuses on developing and executing strategic marketing partnerships to accelerate penetration rates with existing priority partner segments. The specialist will manage and innovate new strategic partner marketing programs, drive campaign delivery through partner channels, and utilize data analysis and AI to enhance campaign effectiveness and audience engagement. This position also involves collaborating with various internal teams and external partners to achieve growth targets.
What We're Looking For
Develop and prioritize new strategic partnerships and marketing strategies.,Manage and execute new strategic partner marketing programs.,Conduct analysis to develop incremental strategies for high-potential partner categories.,Innovate new priority group partner marketing approaches.,Develop and execute strategic plans in collaboration with GI partners to drive AMG penetration rate growth.,Lead the planning, execution, and performance tracking of new partner marketing initiatives.,Partner with AMG relationship managers, GI Journey (Shop), Marketing, and cross-functional experts to conceptualize, design, and launch high-impact partner marketing campaigns.,Drive AI innovation in affinity partner marketing.,Support faster test and learn cycles through scenario modeling and early signal detection.,Work with data teams to extract and analyze partner and member data to identify high potential segments and support creating consumer insights.,Monitor market trends.,Develop and execute new partner marketing campaigns.,Support creative development and customer test and learns through partner channels.,Oversee campaign management, collaborate with marketing teams/agencies, and measure/optimize results.
Ideal Candidate
University degree in Marketing
Minimum Education
Bachelor's Degree
Hard Skills
Soft Skills
Work Hours
35 hours/week
Benefits
About the Company
The Toronto-Dominion Bank
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group, one of the largest banks in North America. TD provides a wide range of personal, commercial, and investment banking products and services to over 27 million customers globally. Headquartered in Toronto, Canada, the bank operates through key segments including Canadian Retail, U.S. Retail, and Wholesale Banking.
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