The Sr. Manager, Field Marketing Enablement leads a team responsible for building the systems, processes, and resources that drive field marketing initiatives. This role prioritizes operational excellence, scalable training, and effective communication to ensure advisors and the consulting team are well-equipped. The manager will establish a solid foundation for field marketing success, focusing on scalability, efficiency, and advisor satisfaction through strong operational leadership, enabling the consulting team to concentrate on high-impact advisory functions.
Manage and develop a team of enablement specialists/coordinators, offering mentorship and operational guidance.
Set team priorities, streamline workflows, and ensure efficient project execution.
Design standardized consultation workflows, project intake systems, and marketing request processes.
Implement tools and technologies to enhance field marketing operations.
Develop and deliver one-to-many training modules and self-service resources to enhance skills of advisors and consultants.
Identify training gaps and create solutions that promote independence and expertise.
Lead end-to-end communication strategies to keep advisors informed of new programs, tools, and updates.
Manage newsletters, webinars, and digital platforms to foster engagement.
Oversee the routing and management of marketing requests, ensuring timely delivery.
Track project timelines, budgets, and deliverables to guarantee on-time completion.
8+ years in marketing operations, enablement, or process optimization, with 3+ years leading junior/operational teams.
Experience working in Financial Services.
Experience managing specialists/coordinators in a fast-paced, process-driven environment.
Expertise in workflow design, project management, and training development.
Strong analytical skills to identify inefficiencies and measure process improvements.
Exceptional communicator with the ability to simplify complex information.
Collaborative leader who thrives in cross-functional environments.
Bachelor's degree in marketing, operations, or a related field.
Bachelor's Degree
40 hours/week
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. As Canada's largest bank, it provides personal and commercial banking, wealth management, and capital markets services to over 17 million clients worldwide.
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