The Senior Data Analyst will be a part of RBC's Next Best Action (NBA) Delivery team, acting as a center of expertise for deploying data-driven client communications. This role involves managing change in a fast-paced environment, leading team members, and collaborating with technology and business partners to build and enhance the data ecosystem. The analyst will be responsible for integrating data, writing code, and executing direct marketing campaigns, including migrating existing campaigns to a new platform.
Deliver complete, accurate, and timely campaign execution aligned with business objectives.,Translate technical specifications into code for deploying direct marketing tactics across multiple channels.,Conduct quality assurance audits to ensure campaign design and build meet business needs.,Adhere to Data Stewardship and Governance policies and privacy guidelines.,Demonstrate highly skilled data mining and campaign development.,Integrate learnings from past campaign results to optimize strategies.,Show leadership in process improvement and coding efficiency.,Identify and implement methods to shorten the marketing cycle or reduce costs.,Apply CRM concepts and CIDM best practices.,Hands-on experience in Python, SAS, SQL, and relational database marketing.,2+ years of specialty expertise in structured programming and data analytic tools.,2+ years of experience in experimental design and application.,Strong problem-solving skills and adaptability to emerging technologies.,Experience simplifying and automating workflows.,Continuous improvement mindset.,Ability to work independently and collaboratively in agile environments.,Strong lateral relationship-building through influence.,Excellent written and oral communication skills.,Strong project management, implementation, and time management skills.,Ability to work steadily and accurately under pressure.,Attention to detail and critical time management.,Curiosity and passion for continuous learning.,Strong experience in the financial services industry (marketing understanding is an asset).
Must-have: Hands-on experience in Python, SAS, SQL, and relational database marketing; 2+ years of specialty expertise in structured programming and data analytic tools; 2+ years of experience in experimental design and application; Strong problem-solving skills and adaptability; Experience simplifying and automating workflows; Continuous improvement mindset; Ability to work independently and collaboratively in agile environments; Strong lateral relationship-building; Excellent written and oral communication skills; Strong project management, implementation, and time management skills; Attention to detail and critical time management; Curiosity and passion for continuous learning; Strong experience in the financial services industry (marketing understanding is an asset).,Nice to have: Facilitation Skills; Strategic mindset.
37.5 hours/week
Adhere to Data Stewardship and Governance policies; Strictly follow privacy guidelines, ethics, and governance policies.
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. As Canada's largest bank, it provides personal and commercial banking, wealth management, and capital markets services to over 17 million clients worldwide.
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