Social Media Manager
Description
This role involves leading and expanding RBC Insurance's social media presence. The manager will be responsible for defining and evolving B2B and B2C social media strategies, translating brand positioning into actionable plans, and leveraging data-driven insights to connect with audiences across various platforms like LinkedIn, YouTube, and Meta. Key aspects include leading executive social presence, managing social media platforms, overseeing campaign execution, partnering with cross-functional teams, and defining success metrics beyond engagement.
What We're Looking For
Define and own B2B social strategy, particularly for LinkedIn.
Set standards for social-first storytelling and content creation.
Lead executive social presence and thought leadership.
Own social media management platforms (Yext/Hearsay).
Establish platform governance and best practices.
Oversee end-to-end campaign execution.
Build a test-and-learn culture.
Partner with cross-functional teams (Brand, Content, Communications, Product, Analytics, Paid Media).
Define success metrics and KPIs beyond engagement.
Own performance reporting and optimization.
Oversee paid social media strategy and agency partnerships.
Ideal Candidate
B2B social media management experience at scale (brand or agency) with proven track record.
Deep, hands-on expertise with LinkedIn, YouTube, Meta, and TikTok, with particular strength on LinkedIn for B2B engagement and thought leadership.
Hands-on experience with Hootsuite Amplify and Yext/Hearsay for social media management, employee advocacy, and social selling programs.
Strong cross-functional collaboration skills.
Experience with paid social media strategy and agency management.
Proven senior-level ownership and execution with minimal oversight.
Strong creative and editorial judgment with a performance mindset.
Exceptional written communication skills (social copy, strategic narratives, executive ghostwriting).
Data-driven mindset with experience defining success beyond vanity metrics and reporting on ROI.
Comfort with modern tools including AI-powered tools for planning, drafting, analysis, and optimization.
Hard Skills
Soft Skills
Work Hours
37.5 hours/week
Benefits
Also Available At
About the Company
Royal Bank of Canada
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. As Canada's largest bank, it provides personal and commercial banking, wealth management, and capital markets services to over 17 million clients worldwide.
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