Epic Games is seeking an experienced performance marketing leader to lead mobile user acquisition within its cross-product Paid Media team. This role involves close collaboration with marketing, creative, analytics, and product teams to drive growth and engagement across paid and organic channels, contributing significantly to the company's core growth strategies.
Lead paid media campaign strategy for Epic's global mobile user acquisition initiatives.,Collaborate with game teams, marketing teams, and senior leadership to develop media plans for key initiatives.,Present reports to senior leadership, detailing learnings and outcomes of media spend.,Guide creative strategy, partnering with agencies and internal teams to enhance asset performance.,Pioneer new problem-solving approaches for growth and retention using quantitative data and creative messaging.,Build relationships with ad partners, working with them to test new products and expand possibilities.,Partner with engineers and analysts to understand and improve in-house systems for reporting and programmatic optimization.
7+ years of experience in digital media, including both mobile and non-mobile user acquisition.,Experience running and setting up global campaigns, encompassing operations, insights, and optimization based on different countries and cultures.,Demonstrated ability to communicate performance clearly and with data accuracy to diverse internal audiences (executives, creatives, analysts).,Full understanding of the global mobile User Acquisition (UA) landscape, including attribution and data privacy.,Proven track record of pioneering new products and optimization methods with ad partners.,Experience designing, running, and reporting on creative tests.
Epic Games is an American video game and software developer and publisher based in Cary, North Carolina. The company is best known for developing the Unreal Engine, the globally popular game Fortnite, and operating the Epic Games Store digital storefront.
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