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Full-Time
On-Site

Senior Manager, Marketing Strategy & Operations

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Description

This role is at the intersection of strategy, operations, and innovation within RBC Wealth Management's Global Marketing team. The Senior Manager will identify industry changes, clarify complex information, and leverage data to drive innovative marketing approaches. The position requires close collaboration with enterprise-wide stakeholders to shape competitive strategies and ensure operational excellence, aiming to keep RBC Wealth Management at the forefront of global financial services innovation.

What We're Looking For

Conduct market scans and research trends impacting the global financial services ecosystem.,Lead operational risk and compliance initiatives, contributing to reporting.,Generate market trend reports, translating data into actionable insights.,Maintain and evolve marketing analytics to drive performance insights and identify digital marketing opportunities.,Deliver quarterly reports for the Global Marketing team detailing content performance, operational updates, competitive insights, and milestones.,Provide analysis, reporting, and ad hoc problem-solving to support decision-making and address operational opportunities.,Represent Global Wealth Management Marketing in enterprise-wide initiatives, ensuring integration and strategic alignment.,Evaluate existing marketing platforms and collaborate with global partners to enhance marketing capabilities.,Support the Director, Marketing Insights & Operations in operationalizing a global awards strategy for Wealth Management.

Ideal Candidate

Minimum of seven years of work experience in marketing strategy, financial services go-to-market operations, financial services consulting, or related roles (global experience is an asset).,Proven track record of delivering exceptional materials on market insights, trend analysis, and project execution.,Strong interpersonal skills, with the ability to develop strong relationships across diverse stakeholder groups.,Excellent verbal, written, and organizational skills, with the ability to connect themes and opportunities across diverse teams.,A resourceful and optimistic approach to problem-solving, diligence, proactivity, collaboration, and managing key stakeholder relationships.,Strong presentation and project management skills and the ability to execute independently.,Strong AI literacy, with knowledge of how AI concepts apply to marketing operations.,Analytical mindset with the ability to use data-driven findings to inform and refine marketing strategies.,Strong project management skills, with the ability to manage multiple priorities and stakeholders across global teams.,Understanding of financial institutions and products as they relate to high-net-worth individuals (nice-to-have).,Hands-on experience with project management tools (e.g., Wrike, Jira) (nice-to-have).,Canadian Securities Course (nice-to-have).

Hard Skills

Actionable Insights
Analytics
Brand Marketing
Digital Marketing
Industry Knowledge
Long Term Planning
Marketing
Marketing Activities
Marketing Strategies
Project Management
AI literacy
Market Research
Data Analysis
Risk and Compliance Initiatives
Operational Excellence
Marketing Platform Evaluation
Marketing Analytics
Trend Analysis
Reporting

Soft Skills

Collaboration
Creativity
Customer Behavior
Problem Solving
Interpersonal Skills
Communication Skills
Organizational Skills
Resourcefulness
Optimism
Diligence
Proactivity
Stakeholder Management
Presentation Skills
Analytical Mindset

Work Hours

37.5 hours/week

Benefits

Comprehensive Total Rewards Program
Bonuses
Flexible Benefits
Competitive Compensation
Coaching and Managing Opportunities
Dynamic Team
Collaborative Team
Progressive Team
High-performing Team
Training Access
Mentorship Programs
Development Resources
Opportunities for Meaningful Projects

Also Available At

About the Company

R

Royal Bank of Canada

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. As Canada's largest bank, it provides personal and commercial banking, wealth management, and capital markets services to over 17 million clients worldwide.

Purpose-driven
Inclusive
Innovative
Collaborative
Professional
View all jobs at Royal Bank of Canada

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