Senior Manager, Digital Content Strategy

Support the creation of a comprehensive global digital content strategy aligned with business objectives, brand positioning, technical best practices, and client needs across multiple regions.,Define content goals, themes, and messaging for key campaigns, ensuring content is on-brand, effective, and tailored to different regional markets.,Build and execute a unified global discoverability (SEO, AEO) strategy, acting as a center of excellence to create best practices and guide global marketing partners.,Lead the creation and optimization of high-quality content aligned with SEO and AEO best practices, targeting relevant keywords, search phrases, and intent research.,Translate performance results into guidelines for global content creators to enhance reach and engagement.,Collaborate with key stakeholders to create and maintain a global content calendar and oversee the end-to-end content development process.,Proactively stay connected to partners across RBC, ensuring alignment between global Wealth Management and Enterprise marketing strategies.,Leverage analytics tools to monitor content performance and implement continuous improvements based on insights and KPIs.,Report on content performance and effectiveness, providing actionable recommendations for ongoing content initiatives.,Stay up to date on digital content trends, emerging technologies, and best practices, sharing with global marketing partners.,Experiment with new content formats, platforms, and delivery mechanisms to engage audiences and drive business results.,Minimum of seven years of work experience in content strategy, content marketing, SEO strategy, or related roles.,Proven track record of delivering exceptional and measurable results through content marketing efforts.,Excellent verbal, written, and organizational skills, with the ability to connect themes and opportunities across diverse stakeholders and regional marketing teams.,A resourceful and optimistic approach to problem-solving, diligence, proactivity, collaboration, and managing relationships with key stakeholders.,Strong presentation and project management skills and the ability to execute independently.,Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.,Knowledge of analytics platforms and an analytical mindset with the ability to use data to inform and refine content strategies.,Strong AI literacy and knowledge of applications to marketing and operations.,Excellent self-directed research in areas such as AI use cases for marketing, global audience user behaviors, and full-funnel marketing trends.,Strong understanding and experience with SEO principles, keyword research, and content optimization to drive organic traffic.,Ability to stay up to date on SEO, AEO, and internet marketing trends, as well as algorithm updates.

Global experience is an asset.,Familiarity with how high-net-worth prospects and clients search, evaluate, and navigate financial planning and wealth management solutions across physical and digital channels.,Understanding of financial institutions and products as they relate to high-net-worth individuals.,Extensive experience with SEMRush, Google Search Console, and AEO performance monitoring tools.,Hands-on experience with project management tools (e.g., Wrike, Jira).,Canadian Securities Course (asset).