Senior Manager, Digital Communications

Design and implement multi-channel communication strategies within Salesforce, including mobile push notifications, in-app messaging, and SMS.,Configure and optimize communication workflows, triggers, and automation rules.,Integrate third-party communication platforms using native connectors and custom integrations.,Build sophisticated audience segments and targeting logic.,Design dynamic, personalized content using merge fields, formula fields, and conditional logic.,Build and maintain API integrations between Salesforce and communication platforms.,Implement robust testing frameworks, including A/B testing, multivariate testing, and quality assurance.,Troubleshoot technical issues across systems, analyze performance data, and optimize for deliverability and engagement.,Manage data flows between Salesforce, data warehouses, mobile SDKs, and communication platforms.,Partner with Product, IT, Data Engineering, and Analytics teams to build scalable communication infrastructure.,Define technical requirements for new communication capabilities and channel expansions.,Establish KPIs and measurement frameworks for mobile push, in-app messaging, SMS, and other channels.,Mentor team members on Salesforce technical execution and champion data-driven decision making.,7+ years of hands-on experience building and managing communications within Salesforce CRM.,5+ years of deep technical expertise in Salesforce configuration, automation, workflow design, mobile push notification strategy, SMS/text messaging campaigns, and in-app messaging frameworks and mobile SDK integrations.,Strong SOQL and SQL skills for data segmentation, query writing, and complex data manipulation.,Proven experience integrating Salesforce with third-party communication platforms.,Deep understanding of Salesforce data model, custom objects, record types, and relational databases.,Experience with mobile app ecosystems (iOS/Android), push notification infrastructure (APNs, FCM), and mobile SDKs.,Analytics expertise with ability to measure, attribute, and optimize campaign performance.

Proven ability to translate business requirements into technical Salesforce communication solutions.,Experience working in regulated industries (financial services, insurance, healthcare) strongly preferred.,Strong project management and stakeholder management skills.,Understanding of customer lifecycle marketing, behavioral triggers, and how digital channels work together.,Excellent problem-solving skills with ability to diagnose and resolve technical issues independently.