Senior Director, Marketing Modernization

Lead the vision, business case, and prioritized delivery of marketing modernization initiatives.,Identify key use cases and requirements, defining associated business benefits.,Liaise with technology and vendors for cost estimates and solutioning, and construct business cases.,Serve as the project business lead for successful delivery and setup, overseeing change management including training and communications.,Develop a multi-year roadmap for new and modernized client journeys, mobilizing cross-functional teams for delivery.,Scale and grow the journey design practice across marketing, providing coaching and guidance.,Maintain and document a library of existing journeys and set governance processes for standardization, prioritization, and optimization.,Oversee Salesforce Marketing Cloud, Data initiatives, and Digital online marketing initiatives.,Provide highly specialized advice and consultation to technology and business partners for transformational marketing program changes.,Partner with stakeholders to design end-to-end omni-channel experiences across acquisition, engagement, and service.,Research, recommend, and implement new cross-channel and cross-product marketing technology products and tools.,Optimize technology investment by implementing additional use cases and processes.,Take ownership of CASL compliance management.,Verify that the ecosystem accurately meets defined business expectations, including overseeing user acceptance testing and performance requirements.,Lead analytical and business impact assessments for business cases.,Oversee improvements to existing business processes to increase campaign volume, efficiencies, and effectiveness.,Consult with stakeholders to optimize client journey trigger campaigns and develop business rules and automation.,Partner with key stakeholders to develop and deliver a Marketing data management strategy.,Lead user acceptance testing and correct issues during new marketing technology rollouts, providing training and support.,Manage the delivery of new and enhanced initiatives within CIBC’s marketing technology and personalization roadmap.,Oversee a cross-functional team of Technology, Marketing, and product partners to deliver integrated marketing capabilities.

Takes proactive steps to drive complex situations and embraces challenges (Initiative).,Strong desire to continuously learn and stay updated with the latest marketing trends and technologies (Love for Learning).,Demonstrates a genuine interest in exploring and adopting new technologies to enhance marketing strategies (Curiosity).,Focuses on achieving tangible business outcomes and prioritizes client experience alongside organizational goals (Outcome-Oriented).,Possesses strong analytical skills to assess data and make data-driven decisions (Analytical Thinking).,Adapts quickly to changing market dynamics and is open to experimenting with innovative marketing approaches (Adaptability).,Able to train and teach peers, stakeholders, and team members on the value of a good marketing ecosystem and implement change management practices (A Coach who cares).,Embraces and advocates for change, continuously evolving thinking and work methods.,Enjoys investigating complex problems and making sense of information, communicating detailed information meaningfully.,Cares about people, respects different perspectives, and learns from others' experiences.,Looks beyond the moment, seeking new opportunities to define what’s possible.,Caring and accountable leader, passionate about developing and coaching diverse, high-performing teams.,Certified marketing and technology professional.,Experience running complex, cross-functional, matrixed projects, and bringing large-scale programs to completion.,Embodies values of trust, teamwork, and accountability.