Senior Analyst, Marketing Delivery
Description
This role involves managing end-to-end targeted marketing campaigns within the Marketing, Digital, Social, and Content group. The successful candidate will design, execute, and measure campaign performance to drive customer acquisition, retention, and engagement. Key responsibilities include translating business objectives into insightful experiments, ensuring efficient execution, and providing high-value post-campaign reporting to derive insights and enhance marketing ROI.
What We're Looking For
Design, execute, and measure high-impact direct-to-consumer marketing experiments.,Continuously enhance campaign design and delivery using analytical tools and techniques.,Ensure efficient and precise execution, including list creation.,Provide high-value post-campaign/ad hoc analytics that drive campaign strategy and evolution.,Proactively manage project deliverables to meet timelines and negotiate adjustments with partners.,Provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI.,Maintain a culture of risk management and control, supported by established processes and sound infrastructure.
Ideal Candidate
5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries).,Experience designing successful direct marketing experiments.,Degree in business, science, statistics, engineering, or other quantitative discipline.
Minimum Education
Bachelor's Degree
Hard Skills
Soft Skills
Work Hours
37.5 hours/week
Benefits
TD offers a comprehensive Total Rewards package including competitive pay, pension and retirement savings plans, an employee share ownership plan, health and dental coverage, mental health resources, 16-week paid parental leave, and employee banking discounts.
About the Company
The Toronto-Dominion Bank
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group, one of the largest banks in North America. TD provides a wide range of personal, commercial, and investment banking products and services to over 27 million customers globally. Headquartered in Toronto, Canada, the bank operates through key segments including Canadian Retail, U.S. Retail, and Wholesale Banking.
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