Reigning Champ - Senior Manager/Manager, Digital Marketing

Own the strategy and execution of key digital channels including CRM (Email, SMS, Push), Paid Social, Paid Search, and Programmatic, and test emerging channels.,Develop a robust media-mix modeling strategy for efficient customer acquisition, retention, and brand growth.,Implement a comprehensive digital marketing strategy with seasonal CPA targets.,Foster a test/learn culture to drive incremental growth.,Monitor and measure platform performance on a weekly, monthly, and quarterly basis.,Oversee full management of all media spend, ensuring budget targets are met.,Coordinate and deploy marketing campaign calendar to support brand, merchandising, and marketing objectives.,Increase customer retention metrics through analytics, personalization, and segmentation.,Develop and manage a full-funnel CRM/Loyalty strategy using RFM insights.,Collaborate with the Brand team to ensure campaigns are on-brand and align with objectives.,Establish and maintain a robust testing framework to optimize campaign structures.,Lead and mentor the in-house digital team, focusing on development and technical knowledge enhancement.

Proven skills, education, and/or applicable certifications.,Commitment to learn and apply Aritzia's Values and Business and People Leadership principles.,Ability to collaborate fluently with cross-functional partners.,Commitment to quality and investing in results that add value to the business.,Sense of urgency executing job responsibilities, prioritizing urgent and important work.,Understanding and a passion for the industry in which we operate.