This role involves leading and executing key partnerships across the sports industry and with talent for Epic Games' first-party games. The director will focus on sourcing, developing, and integrating interactive IP with major global sports entities like athletes, teams, and leagues, while also supporting broader cultural initiatives with brands and talent. The position combines business development, creative deal-making, and product collaboration to deliver authentic sports experiences within Epic's ecosystem.
Lead day-to-day engagement with external partners to understand goals and ensure campaign elements meet partner objectives and Epic's brand/legal standards.,Act as Epic's external representative within the sports industry, building strong relationships with leagues, talent agencies, athletes, and brand partners, and attending major industry events.,Collaborate closely with Product and Consumer teams to align partnership initiatives with Epic's player, product, and business objectives, influencing product strategy into actionable roadmaps.,Work with development and creative teams to identify, pitch, and translate sports partnership ideas into compelling gameplay offerings across titles like Fortnite and Rocket League.,Direct, source, and negotiate new sports partnerships, while managing inbound and outbound licensing opportunities across sports and entertainment.,Manage end-to-end execution of partnership campaigns, serving as the key liaison and coordinating with cross-functional teams for timely delivery, asset management, go-to-market support, and streamlined communication.,Collaborate with Epic teams to identify, pitch, and onboard high-profile partnerships for Fortnite, from proposal and presentation through execution and launch.
Deep understanding of the sports and talent landscape (leagues, teams, talent, and agencies) with robust knowledge of digital consumer products and gaming culture.,Existing eminence and relationships within the sports, music, and talent industry, with a sharp point of view on creatively positioning and storytelling with these audiences.,Proven experience in taking product ideas to vision/pitch, requiring a strategy background combined with business development, business affairs, and partnership execution.,Demonstrated experience in sourcing/pitching new opportunities and driving complex deals from concept to execution.,Experience building internal and external-facing partnership overviews, go-to-market plans, decks, recaps, and other presentations (preferred).,Proven history of demonstrated P&L fluency, along with understanding of the full marketing funnel and analytics involved in licensing activations.,Entrepreneurial self-starter who represents Epic with credibility and momentum across partners and categories.
Comfortable with frequent travel (25-40%) for meetings, events, and industry engagements.
Epic Games is an American video game and software developer and publisher based in Cary, North Carolina. The company is best known for developing the Unreal Engine, the globally popular game Fortnite, and operating the Epic Games Store digital storefront.
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