Marketing Manager (SEO & Content)

Manage the execution, optimization, and performance of digital marketing programs, providing expertise in organic search and onsite content strategies, insights generation, measurement, and reporting.,Lead, draft, manage, and execute LLM/GEO strategy to significantly increase visibility of the TD brand and products.,Leverage consumer insights and performance measuring tools to develop always-on content related to LLM platform visibility.,Support the development, execution, and delivery of content on external sites as needed.,Focus on public sites and optimize content integration points across the entire digital consumer journey, including social and mobile.,Analyze SEO/GEO performance and continuously optimize to drive business forward.,Deliver detailed and actionable insights and strategic recommendations to aid marketing decision-making and drive business performance.,Produce and manage keyword/query research, technical, content, and GEO audits – analysis and optimization recommendations.,Engage with agencies, vendors, and key internal partners to deliver best-in-class GEO strategies and programs.,Partner with Marketing Planning, Digital Channel, and the Business to achieve LLM visibility goals.,Contribute to integrated marketing strategies and plans, including annual forecast.,Ensure compliance with TD process and governance control requirements.,Contribute insights on performance and reporting of results for all GEO related metrics and content.,Manage GEO and always-on content marketing budgets.,Stay current with industry trends and applicable technologies, including developments in LLM platforms, SEM, Social media, GEO, Display, and online consumer behavior.

Minimum of 5 years of experience in SEO, with solid and recent LLM/GEO experience.,Must be an SEO specialist with experience driving measurable improvements in Share of Voice (SOV) and visibility for LLM/GEO and traditional SEO.,Experience developing, planning, and executing content and SEO strategy with multiple stakeholders.,Experience managing performance marketing campaigns through digital, focusing on SEO and driving performance through digital experiences.,Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.,Experience managing content development, content strategies, producing and managing agile content, and guiding agency partners in content production for responsive and mobile environments.,Experience engaging in agency and vendor relationships.,Exposure to developing scorecards, executive-level reports, and utilizing data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.,Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in owned digital channels.,Expertise in strategies to optimize performance through multiple digital devices: desktop, mobile, and tablet.,Business acumen: strategic thinking, business process development, analytical, and problem-solving skills.,Proven interpersonal and relationship management skills, with the ability to obtain consensus among multiple stakeholders.,Strong teamwork orientation and proven leadership capabilities, with an ability to work effectively in a constantly changing environment requiring ongoing re-evaluation of priorities.,Strong impact and influencing skills with a demonstrated ability to lead large-scale enterprise-wide initiatives.,Understanding of financial product offerings would be an asset.

University or Post-Secondary education