Marketing Manager (Global Brand Commercialization)
Description
The Marketing Manager at ALDO Group will lead the go-to-market planning and marketing strategy for key franchise partners, primarily in the MEA & EU regions. This role involves managing project execution according to GTM schedules, conducting market research, coordinating with external agencies, and collaborating with internal teams and partners to achieve global and regional brand objectives. The ideal candidate will be highly organized, analytical, diplomatic, and possess strong marketing experience, business acumen, and digital knowledge.
What We're Looking For
Collaborate with internal teams (coordinators, Account Managers, S&Ops, Brand) to develop critical paths for seasonal campaigns and regional activations, ensuring timely project execution.
Perform monthly market research to gather insights and share competitive analysis.
Synergize with commercial leads to develop clear briefs for strategy, creative, and production teams.
Build post-mortems from regional activations to gather insights for future briefs.
Lead regional productions with external agencies for smooth 360-degree local campaign rollouts, considering cultural nuances.
Develop briefs for timely delivery of marketing assets to partners.
Create marketing execution guides and commercialization strategy presentations to ensure execution excellence and enable partners to brief media agencies and distribute budgets effectively.
Participate in seasonal market week events, working with operations and brand to create impactful presentations for franchise and wholesale partners.
Collaborate across AGI and with Brand teams to improve brand and marketing processes.
Support analysis of special projects, process improvements, and cross-functional initiatives.
Work on upskilling, training, and knowledge transfer to the partner network.
Ideal Candidate
Bachelor’s degree in business / marketing.
5+ years of professional experience in Marketing with an international brand or retailer.
Good knowledge in media planning, negotiation, execution, and optimization of all marketing channels.
Experience in digital / e-commerce (retail experience an asset, digital native is a must).
Knowledge in Google Analytics and Facebook business manager.
Great understanding of key factors impacting brand awareness, traffic, and conversion.
Sharp analytical and problem-solving skills.
Strong knowledge of Excel and PowerPoint.
Strong work ethic, autonomous, flexible, and creative, able to adapt to evolving business needs.
Strong organizational skills and time management.
Motivated self-starter, able to perform under tight deadlines with excellent attention to detail.
Externally focused, people person, service leadership obsessed, able to manage multiple accounts / partners.
Minimum Education
Bachelor's Degree
Hard Skills
Soft Skills
Benefits
About the Company
ALDO Group
Founded in 1972, the ALDO Group is a world-leading creator and operator of desirable fashion footwear and accessories brands. Headquartered in Montreal, the company operates a network of over 1,500 points of sale in more than 100 countries under three signature brands: ALDO, Call It Spring, and GLOBO. The group is recognized for its commitment to ethics, sustainability, and social responsibility, being the first fashion footwear company to be certified climate neutral.
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