Marketing Manager (Global Brand Commercialization) - 6 months contract
Description
The Marketing Manager will report to the Director and be responsible for leading go-to-market planning and regional marketing strategy specifically for ALDO's key APAC franchise partners. This role involves managing brand and regional projects, gathering market insights, coordinating with agencies, and collaborating with internal teams and partners to enhance brand performance across the Asia Pacific region.
What We're Looking For
Lead APAC marketing by adapting global strategies to regional needs and building seasonal/monthly marketing plans.,Develop regional brand calendars, execution guides, and commercialization presentations.,Liaise with franchise partners and agencies to gather plans, performance data, and market insights.,Analyze reports to provide clear insights, recommendations, and post-mortems for leadership.,Maintain regular communication with partners through weekly/bi-weekly/monthly calls.,Build workback schedules and coordinate resources and timelines across teams.,Ensure campaigns launch on time, align with brand guidelines, and meet business objectives.,Conduct monthly market research to inform briefs and strategy.,Support regional productions to ensure smooth 360 campaign rollout.
Ideal Candidate
Bachelor’s degree in Business or Marketing.,5+ years of marketing experience with an international brand or retailer.,Strong project management, marketing strategy, and media planning skills.,Digital/e-commerce expertise (retail experience an asset).,Knowledge of Google Analytics and Facebook Business Manager is a plus.,Strong analytical abilities; proficiency in Excel and PowerPoint.
Minimum Education
Bachelor's Degree
Hard Skills
Soft Skills
Benefits
Special Commitments
Requires fluency in both French and English for communication with international clients and stakeholders.
About the Company
ALDO Group
Founded in 1972, the ALDO Group is a world-leading creator and operator of desirable fashion footwear and accessories brands. Headquartered in Montreal, the company operates a network of over 1,500 points of sale in more than 100 countries under three signature brands: ALDO, Call It Spring, and GLOBO. The group is recognized for its commitment to ethics, sustainability, and social responsibility, being the first fashion footwear company to be certified climate neutral.
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