As a Marketing Consumer Insights Intern, you will conduct market research studies to extract meaningful insights and provide recommendations based on customer behaviors and needs. This role involves gathering data, preparing customer category reviews, conducting competitive analyses, delivering presentations, and managing projects for the category marketing team. You will also develop an understanding of the industry and identify opportunities for high-impact research.
Gather category, consumer, and shopper data to identify opportunities to improve sales and/or category assortment using various databases including IRI, NCH, KWIKEE, Rapid Recall, Data Sync GS-1, Wal-Mart Retail Link, etc.,Prepare customer category reviews.,Conduct competitive analyses and present findings to internal stakeholders.,Design and deliver presentations based on analytic work.,Complete value-add projects for the category marketing team.,Develop a firm grasp of the industry including understanding the competitive landscape (pricing/promotions/marketing strategies, etc.).,Identify new opportunities for high-impact research to answer organizational knowledge gaps around dealer and consumer needs.,Effectively manage projects, prioritize, and adhere to timelines.,Ability to work scheduled hours and required overtime as needed.
Pursuing a bachelor's degree in Marketing, Communication, Business, or a related field.,Experience (in or outside of school) drawing insights from data.,Can create an effective presentation and have experience presenting.,Intermediate Excel skills (vlookups, pivot tables, if/then, etc.).
Bachelor's Degree
Saputo Inc. is a leading global dairy processor based in Montreal, Canada, known for producing and distributing a wide array of high-quality products including cheese, fluid milk, and dairy ingredients. Founded in 1954, it has grown into one of the top ten dairy processors in the world, with significant operations across Canada, the United States, Argentina, Australia, and the United Kingdom.
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