Manager, Outbound Sales Development

Design and execute outbound prospecting strategy for mid-market merchants ($2M–$50M GMV) within the NuORDER network.,Build multi-touch, multi-channel sequencing (email, phone, LinkedIn) for longer buying cycles and multiple stakeholders.,Develop account prioritization frameworks and mapping.,Partner with Director of Outbound Sales to align campaign strategy with FY27 MRR targets and segment growth plans.,Hire, onboard, and develop a team of Mid-Market SDRs, setting clear expectations and performance standards.,Deliver regular 1:1 coaching focused on discovery quality, objection handling, and stakeholder navigation.,Build structured ramp plans to accelerate SDR productivity.,Collaborate with SMB SDR Manager to share best practices.,Own the end-to-end qualification process for MM accounts.,Define and enforce ICP criteria for mid-market, refining based on conversion data and AE feedback.,Monitor pipeline health metrics (contact rates, SQL volume, stage conversion, cycle time) and drive continuous improvement.,Maintain CRM hygiene standards and work with RevOps for accurate account-based tracking.,Partner with MM Account Executives on handoff quality, lead scoring, and feedback loops.,Work with Marketing to ensure outbound messaging complements inbound campaigns.,Provide regular reporting on SDR performance, pipeline contribution, and capacity planning.,Contribute to broader team culture and playbook development across the NuORDER expansion org.,Support cross-segment initiatives like recycled account strategy and network-effect campaigns.,Participate in QBRs and leadership reviews.

3–5+ years in sales development or outbound sales experience, with at least 2 years in a people management role.,Demonstrated experience running mid-market or enterprise SDR motions with longer sales cycles (60–120+ day cycles).,Strong understanding of account-based selling, multi-threading, and stakeholder mapping.,Proficiency with CRM systems (Salesforce preferred) and sales engagement platforms (Outreach, Salesloft, or similar).,Data-driven mindset with ability to analyze funnel metrics and make decisions based on pipeline data.,Proven coaching ability to identify individual rep gaps and tailor development plans.,Fluency in English as a working language is required.,Background in B2B SaaS, POS, e-commerce, or retail technology (preferred).,Experience working with wholesale or retail merchant ecosystems (preferred).,Familiarity with the NuORDER or Lightspeed platform (strong asset).,Experience collaborating with cross-functional teams including AEs, RevOps, and Marketing (preferred).

Requires fluency in English as a working language (due to global nature of the company and clients outside of Quebec).