Manager, Insights & Strategy

Leverage custom and syndicated data to extract insights and provide actionable recommendations.,Proactively conduct category analysis to highlight issues and opportunities.,Identify consumer and shopper research needs and lead the end-to-end research process.,Ensure research insights are socialized within the organization and with customers.,Collaborate with the Director and key stakeholders to develop category strategy.,Track strategic KPIs, conduct analysis to explain results, and provide recommendations.,Support the Sales team with category analysis and key account plan development.,Contribute to Innovation by highlighting emerging trends and category white space opportunities, assisting in new product business case development and post-launch tracking.,Support marketing on brand and pack design research, marketing plans, and consumer communications.,Provide recommendations on product assortment, planogram development, price, and promotions.,Inspire and mentor a direct report to promote insights and analytics excellence.,Support and maintain Saputo Dairy Products Canada G.P.’s quality standards.

University degree (Business preferred).,5+ years progressive category management, insights, or related CPG experience.,Expert knowledge of NIQ Discover platform and retailer POS / shopper data system.,Exceptional analytical skills with the ability to lead and develop category stories that influence decision-making and lead to positive outcomes.,Naturally curious with a deep understanding of consumer and shopper behaviour.,Solid organizational and time management skills.,Excellent communication and presentation skills.,Able to work collaboratively in a cross-functional team environment.,Proficient in Microsoft Office, Excel, PowerPoint.,Experience leading market research and managing suppliers.,Solid understanding of the Canadian CPG & Foodservice landscape.

University Degree (Business preferred)