Manager - Marketing Capabilities Product Owner
Description
TD is undergoing a multi-year Marketing Transformation, with Salesforce as a core platform. This role involves leading the design, delivery, and ongoing evolution of marketing capabilities to enable scalable, data-driven, and personalized customer experiences across various channels. The Manager will translate business goals into Salesforce-aligned MarTech requirements, drive cross-functional delivery, and facilitate the adoption of new capabilities across Marketing, Technology, Data, and Analytics teams. Key responsibilities include owning and prioritizing the backlog, ensuring features and solutions align with the enterprise Salesforce strategy and Marketing's transformation roadmap.
What We're Looking For
Own and evolve the product vision, roadmap, and value delivery for Marketing Capabilities aligned to Salesforce and connected platforms.,Translate business goals into clear, prioritized backlogs leveraging Agile, ART/PI planning, and Kanban practices.,Ensure capabilities support enterprise marketing transformation objectives around automation, journey orchestration, personalization, and data unification.,Accountable for backlog ownership, prioritization, and ensuring features and solutions align to enterprise Salesforce strategy and Marketing's transformation roadmap.,Strong capability writing user stories, acceptance criteria, and functional/technical requirements for enterprise MarTech stacks.,Experience designing customer journeys, workflows, and data-driven digital campaigns—ideally within Salesforce Marketing Cloud.,Proficiency with Confluence and documentation best practices for product and operational knowledge management.,Experience producing wireframes or low-fidelity prototypes for capability and journey design.,Strong stakeholder management skills and ability to operate within a matrixed environment.
Ideal Candidate
Post-secondary degree in Marketing, Business, Computer Science, or related field.,5+ years in MarTech product management, marketing operations, or Salesforce-based marketing technology delivery.,Hands-on experience with Agile at scale: ART/PI planning, Kanban flow, sprint ceremonies, JIRA administration.,Undergraduate degree and / or product certificate.
Minimum Education
Post-secondary degree in Marketing, Business, Computer Science, or related field or Undergraduate degree and / or product certificate.
Hard Skills
Soft Skills
Work Hours
37.5 hours/week
Benefits
About the Company
The Toronto-Dominion Bank
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group, one of the largest banks in North America. TD provides a wide range of personal, commercial, and investment banking products and services to over 27 million customers globally. Headquartered in Toronto, Canada, the bank operates through key segments including Canadian Retail, U.S. Retail, and Wholesale Banking.
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