Integrated Marketing Manager, Network

Own the development and execution of annual and quarterly marketing roadmaps to support growth in the acquisition and adoption of brands and retailers in the Marketplace.,Partner cross-functionally with Sales, Product, Product Marketing, and Customer Success to ensure consistent messaging and brand experiences across all channels (email, in-app, paid media, content, events, social, etc.).,Lead the development of acquisition and lifecycle content across channels, ensuring messaging and creative are aligned to audience segment and funnel stage.,Conduct brand and retailer interviews, sourcing quotes and imagery to support featured brand storytelling and an ongoing editorial calendar.,Curate and create compelling category-specific content, landing pages, and calls-to-action within the Marketplace.,Manage email hygiene, segmentation and targeting, complying with GDPR and privacy laws.,Utilize marketing automation tools and technology platforms to streamline campaign execution, orchestrate relevant lifecycle journeys, track performance metrics, and optimize go-to-market initiatives.,Analyze campaign performance and customer insights to identify trends, optimization opportunities, and areas for growth.,Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership.,Collaborate closely with Product Marketing to conduct market research and competitive analysis to stay abreast of industry trends, consumer behavior, and competitor activities.,Collaborate with Lightspeed Retail POS teams, external vendors, agencies, and partners as needed to support marketing initiatives.

5+ years experience in Demand Generation, and Brand or Customer Journey Marketing (or an equivalent marketing role).,Previous experience in Wholesale, Retail or Fashion is preferred.,Previous employment in B2B or eCommerce is preferred.,Bachelor's degree or relevant qualifications.,Fluency in English as a working language is required.

Bachelor's Degree