Director, Measurement & Analytics (Data Science)
Description
This role is within RBC Personal Banking's Next Best Action (NBA) group, which leverages data, marketing, advanced analytics, and AI to deliver hyper-personalized client experiences. The Director will lead enterprise experimentation and reporting, overseeing a team of analysts, partnering with various teams to design and execute experiments, optimize campaign performance, and inform client engagement strategies. The primary goal is to accelerate learning and decision-making in personalized marketing and financial advice at RBC.
What We're Looking For
Lead the design, execution, and evaluation of enterprise-level marketing experiments and reports across channels, lines of businesses, and client segments.,Build and evolve RBC's experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.,Manage and mentor a high-performing team of marketing analysts.,Translate complex test results into clear, actionable insights that influence strategy and campaign performance.,Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle.,Champion a test-and-learn culture across the Personal Banking organization.,Present findings and recommendations to senior leadership to inform client engagement, personalization, and marketing strategies.
Ideal Candidate
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Minimum Education
MBA or graduate-level education; Academic background in Computer Science, Statistics, Mathematics, or a related field.
Hard Skills
Soft Skills
Work Hours
37.5 hours/week
Benefits
Also Available At
About the Company
Royal Bank of Canada
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. As Canada's largest bank, it provides personal and commercial banking, wealth management, and capital markets services to over 17 million clients worldwide.
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