Director, Lifecycle Marketing (R27106)

Own the lifecycle strategy across key surfaces, utilizing behavioral and predictive capabilities to maintain player engagement.

Develop player journey frameworks to unify Lifecycle surfaces for a personalized player experience.

Achieve measurable improvements in engagement and monetization through experimentation, insights, and continuous optimization.

Enhance messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement to boost retention, relevance, and impact.

Utilize automation and robust frameworks to scale campaign planning, execution, and measurement, improving workflows, documentation, schedules, and capacity.

Unify lifecycle communications across the Fortnite ecosystem to create a cohesive narrative that boosts engagement, strengthens brand equity, and prepares the team for business and consumer needs.

Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact.

10+ years of experience in lifecycle marketing, product management, or growth marketing, preferably in gaming, entertainment, or fast-moving consumer tech.

Proven track record in building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.

Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.

Demonstrated ability to lead cross-disciplinary teams and manage complex initiatives from strategy through execution.

Passion for games, technology, and building systems that create meaningful consumer/player experiences.