Director, Growth Marketing (R26969)

Lead and develop a high-performing team to drive key metrics across the player journey, including paid media, paid social, programmatic display, and CRM marketing.,Champion a data-driven approach, leveraging analytics to optimize campaigns at scale.,Establish comprehensive reporting frameworks and KPIs to measure performance and inform strategy across all lifecycle stages.,Collaborate closely with product, industry marketing, and creative teams to create seamless, engaging experiences aligned with the lifecycle strategy.,Manage the web sales funnel, including attribution tracking, landing page performance, and conversion optimization.,Run account-based marketing (ABM) programs in partnership with sales, driving pipeline for strategic targets.,Own SEO strategy and execution, improving organic visibility and non-paid inbound traffic.,Manage marketing automation: Build and optimize welcome series, drip campaigns, and lifecycle journeys to maximize engagement and conversions.,Oversee significant paid media budgets and allocate resources to maximize ROI and impact across the entire user lifecycle.,Identify innovative opportunities, channels, and technologies to enhance developer acquisition, engagement, and long-term retention.

Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space.,Deep expertise in paid media, paid social, SEO, and account-based marketing.,Extensive experience developing and executing engagement and retention strategies.,Exceptional analytical skills, comfortable using complex data to segment audiences, measure performance, and optimize lifecycle campaigns.,Experience leading and developing marketing teams responsible for acquisition, engagement, and analytics functions.,Familiarity with marketing technology platforms, analytics tools, and potentially data science applications in lifecycle management.,Excellent cross-functional collaboration and communication skills, with the ability to influence stakeholders at the most senior levels of the company.,Demonstrated ability to manage large budgets effectively and deliver measurable results.,A passion for gaming and familiarity with game development.