Digital Design Lead (CRM campaign)
Description
Bell is seeking a highly creative and experienced Digital Design Lead to manage the visual strategy for digital CRM campaigns across Bell, Virgin, and Lucky Mobile brands, encompassing both mobility and home services for B2C and B2B segments. The role involves conceptualizing and designing compelling visuals to drive engagement, conversion, and brand consistency across various digital channels, tailored to the unique needs of each segment and service line. This position offers an opportunity to shape the creative direction of customer communications for a leading Canadian telecommunications company.
What We're Looking For
Develop and design innovative concepts for digital CRM campaigns (email, MMS, push notifications, in-app messages, digital banners, social) aligned with brand guidelines and marketing objectives for Bell, Virgin, and Lucky Mobile, specifically for mobility and home services targeting B2C and B2B audiences.,Translate marketing briefs into visually engaging and effective creative solutions for distinct customer segments.,Collaborate closely with copywriters, CRM specialists, campaign managers, and other stakeholders to ensure a cohesive and impactful customer journey.,Oversee the design and production of all visual assets, ensuring high quality and brand consistency across all touchpoints, adapting for segment-specific needs.,Provide art direction and feedback to internal and external design resources.,Stay up-to-date with the latest design trends, digital marketing best practices, and competitive landscape, with a focus on telecommunications services and B2C/B2B marketing.,Present creative concepts and rationale to stakeholders effectively.,Manage multiple projects simultaneously, ensuring deadlines are met.
Ideal Candidate
Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent professional experience.,5+ years of experience in art direction, with a strong portfolio showcasing successful digital or CRM campaign work, ideally with experience in telecommunications, retail, in a multiple LOB business structure.,Proven ability to develop creative concepts and translate them into compelling visual designs for diverse audiences.,Proficiency in traditional & emerging digital design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).,Proficiency in using AI tools to generate static and dynamic visuals.,Understanding of email marketing best practices, responsive design principles, and digital asset creation for various platforms.,Excellent communication, presentation, and interpersonal skills.,Ability to work collaboratively in a fast-paced, team-oriented environment.,Demonstrated ability to understand and visually represent the nuances of both technical (e.g., internet, TV) and service-based (e.g., mobile plans) offerings.
Minimum Education
Bachelor's Degree
Hard Skills
Soft Skills
Work Hours
Flexible work hours based on business needs, minimum 3 days a week in office (for Hybrid arrangement).
Benefits
Special Commitments
Must be based in Canada and report to a set Bell office for a minimum of 3 days a week (for Hybrid arrangement).
Also Available At
About the Company
Bell Canada
Bell Canada is the country's largest communications company, providing consumers and businesses with solutions for all their communications needs. The company offers a wide range of services including high-speed fibre internet, 5G wireless networks, digital TV, and enterprise-level AI and cloud solutions. Bell is committed to connecting Canadians from coast to coast while fostering innovation through significant infrastructure investments.
We respect your privacy
BerryMap uses cookies to provide essential features, analyze usage, and improve your experience. You can customize your preferences below.