Copywriter

Develop innovative concepts and write clear, concise, and engaging copy for various CRM channels (emails, SMS, push notifications, in-app messages, digital banners) for Bell, Virgin, and Lucky Mobile, specifically targeting B2C and B2B audiences for mobility and home services.,Develop creative messaging strategies that align with brand voice, marketing objectives, and customer segmentation, tailoring benefits and language for each segment and service type.,Collaborate closely with digital designers, CRM specialists, campaign managers, and other stakeholders to ensure copy and creative are integrated and effective across diverse product offerings and customer types.,Adapt tone of voice and style to suit the specific brand and target audience, understanding the different communication needs of B2Cs versus B2B owners.,Clearly articulate the value proposition of technical products (e.g., internet plans, TV bundles) and service-based offerings (e.g., mobile plans, device upgrades).,Proofread and edit copy for grammar, spelling, clarity, and consistency.,Contribute to brainstorming and concept development for new CRM initiatives.,Stay informed about industry trends, competitor messaging, and best practices in direct response copywriting, with a focus on telecommunications and B2C/B2B marketing.,Manage multiple writing assignments and meet tight deadlines.

Bachelor's degree in English, Journalism, Communications, Marketing, or a related field, or equivalent professional experience.,3-5 years of experience in copywriting, with a strong portfolio showcasing successful CRM, email marketing, or direct response copy, ideally with experience in telecommunications, retail, financial sectors, etc.,Exceptional writing, editing, and proofreading skills with a strong command of the English language.,Proven ability to write in different brand voices and tailor messages to specific audiences, demonstrating an understanding of B2C and B2B needs.,Proven ability to use AI tools to create copy.,Understanding of marketing principles and how copy contributes to campaign success.,Ability to translate complex product features or offers into simple, benefit-driven language, effectively communicating the value of both technical and service-based products.,Experience working in a fast-paced marketing environment and managing multiple projects.,Familiarity with telecommunications industry or multi-brand marketing is an asset.

Bachelor's Degree

Must be based in Canada and report to a Bell office for a minimum of 3 days a week for hybrid work arrangements.