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Description

The Growth Content Specialist will be a key member of the Conversion Rate Optimization (CRO) team, focusing on creating, testing, and optimizing content across various stages of the marketing funnel. This role involves collaborating with CRO specialists, UX designers, web developers, and product partners to drive experimentation, improve conversion rates, and achieve measurable business outcomes.

What We're Looking For

Plan, write, and iterate on content across multiple channels.

Maintain high content quality and consistency through thoughtful planning, clean execution, and timely updates.

Develop content as part of CRO experiments: headlines, value propositions, messaging frameworks, CTAs, page structure.

Proactively use data, research, and insights to continuously analyze and improve content effectiveness for target audiences.

Contribute creative ideas and informed recommendations to CRO ideation, prioritization, and iteration cycles.

Closely partner with UX Designers to explore alternative user journeys, contributing content inputs and insights.

Present creative work to internal stakeholders and efficiently communicate the value of content optimization.

Ideal Candidate

Excellent writing and editing skills (English C2 level)

Strong content management skills with close attention to detail

Ability to manage multiple content initiatives across different formats and stages of the funnel

Data-driven mindset: comfort working with performance metrics and dashboards, ability to back up content decisions with data and user insights, interest in learning from experiments and applying those learnings to future iterations, desire to understand the full-funnel picture.

End-to-end ownership mentality and proactive collaboration with Product Managers, UX Designers, Web Developers, and Data partners.

Creativity, passion for content marketing, and bringing the latest content trends and technologies into CRO projects.

Hard Skills

Writing
Editing
Content Management
CRO (Conversion Rate Optimization)
Figma (basic)

Soft Skills

Data-driven mindset
End-to-end ownership
Proactive collaboration
Creativity
Passion for content marketing
Communication

Benefits

Flexible work environment
Flexible paid time off
Remote work policies
Equity options
Training opportunities
Health and wellness credit
Time off to volunteer
Interest groups
Employee-led networks
Social committees
Sponsored sports teams
Computer purchase program (MacBook)

About the Company

L

Lightspeed Commerce Inc.

Lightspeed is a leading provider of cloud-based commerce platforms that unify online and physical operations for retail, hospitality, and golf businesses. Founded in 2005, the company helps independent merchants in over 100 countries simplify their operations, accept payments, and scale their growth through a single, powerful platform.

Innovative
Inclusive
Ambitious
Fast-paced
Collaborative
View all jobs at Lightspeed Commerce Inc.

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