The Growth Content Specialist will be a key member of the Conversion Rate Optimization (CRO) team, focusing on creating, testing, and optimizing content across various stages of the marketing funnel. This role involves collaborating with CRO specialists, UX designers, web developers, and product partners to drive experimentation, improve conversion rates, and achieve measurable business outcomes.
Plan, write, and iterate on content across multiple channels.
Maintain high content quality and consistency through thoughtful planning, clean execution, and timely updates.
Develop content as part of CRO experiments: headlines, value propositions, messaging frameworks, CTAs, page structure.
Proactively use data, research, and insights to continuously analyze and improve content effectiveness for target audiences.
Contribute creative ideas and informed recommendations to CRO ideation, prioritization, and iteration cycles.
Closely partner with UX Designers to explore alternative user journeys, contributing content inputs and insights.
Present creative work to internal stakeholders and efficiently communicate the value of content optimization.
Excellent writing and editing skills (English C2 level)
Strong content management skills with close attention to detail
Ability to manage multiple content initiatives across different formats and stages of the funnel
Data-driven mindset: comfort working with performance metrics and dashboards, ability to back up content decisions with data and user insights, interest in learning from experiments and applying those learnings to future iterations, desire to understand the full-funnel picture.
End-to-end ownership mentality and proactive collaboration with Product Managers, UX Designers, Web Developers, and Data partners.
Creativity, passion for content marketing, and bringing the latest content trends and technologies into CRO projects.
Lightspeed is a leading provider of cloud-based commerce platforms that unify online and physical operations for retail, hospitality, and golf businesses. Founded in 2005, the company helps independent merchants in over 100 countries simplify their operations, accept payments, and scale their growth through a single, powerful platform.
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