Conseiller(ère) principal(e) en stratégie marketing de produits (Temporaire 12 mois)
Description
The Senior Advisor, Product Marketing Strategy, will develop marketing strategies and execute product positioning, promotion, and market launch activities within the Collective Insurance and Savings Solutions sector. This role involves leading strategic projects, coordinating marketing initiatives, analyzing competitive and market data, defining customer journeys, and supporting the sales force across Canada. The position also requires providing strategic marketing advice to various teams and senior management, and collaborating with product managers to define offer vision and project roadmaps.
What We're Looking For
Develop and implement business, marketing, distribution, product positioning, and thought leadership strategies.,Lead strategic projects and specific mandates.,Plan and coordinate marketing initiatives and establish performance metrics.,Conduct competitive and data analysis to identify trends, issues, or opportunities, and provide recommendations for the marketing and development of collective insurance and savings products.,Define customer journeys and the value proposition of products and services.,Lead multi-faceted projects from planning to delivery, including information gathering, execution, coordination, and approval management, while adhering to deadlines, budgets, and quality standards.,Provide daily support to the sales force across Canada to support business development.,Act as an advisor to teams, senior management, and various departments requiring expertise in business and marketing strategies.,In close collaboration with product managers, define the vision of offers and the project roadmap.
Ideal Candidate
Recognized for ability to build creative presentations to support strategic recommendations and strong capacity to develop and implement marketing strategies.,Demonstrates leadership, analytical and synthesis skills, sharp business acumen, team spirit, ability to manage tight deadlines, and creativity.,Recognized for a global vision enabling the development of complex strategies and aligning them with all stakeholders.
Minimum Education
Bachelor's Degree in Marketing (Master's in Marketing an asset)
Hard Skills
Soft Skills
Benefits
Also Available At
About the Company
iA Financial Group
iA Financial Group is one of the largest insurance and wealth management groups in Canada, also operating in the United States. Founded in 1892, it offers a comprehensive range of life and health insurance, savings and retirement plans, mutual funds, and securities to protect the financial wellbeing of its clients.
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