Associate Audience Manager
Description
The Associate Audience Manager, focusing on news planning, is responsible for developing and managing content strategies to optimize newsroom content across social, search, digital, and print platforms. This role ensures content reaches the intended audience effectively by using analytics for decision-making, fostering collaboration among teams, and facilitating content sharing across the USA TODAY Network. Key duties also include supervising audience team members and tracking story progress.
What We're Looking For
Create and manage calendars and plans that reflect audience strategies for maximum content impact.,Use audience analytics to adjust content plans in real-time and for strategic decisions.,Lead and encourage collaboration between the South Audience Team and the Design Center.,Facilitate content sharing across states, regions, and the USA TODAY Network.,Supervise members of the Audience Team responsible for story optimization and reviewing social and video content.,Work with reporters and editors to track story progress and identify novel ways to promote or resurface content.
Ideal Candidate
Bachelor's or master's degree in communications, journalism, or a related field, or an equivalent combination of education and experience.,A minimum of 3 years' experience in a lead role or as a manager.,Advanced editing and headline skills.,Excellent news judgment.,Experience with overseeing digital and print publications.,Experience with social cards, video, and newsletters.,Advanced knowledge of newsroom workflows and standards.,Excellent communication skills.,Ability to multi-task and excel under intense deadline pressure in a rapidly changing industry.,Employment is contingent on passing a post-offer pre-employment background check.
Minimum Education
Bachelor's Degree
Hard Skills
Soft Skills
Benefits
Competitive health and dental benefits, generous employee discounts on all brands, professional development programs, and career advancement opportunities within a large retail network.
Special Commitments
Employment is contingent on passing a post-offer pre-employment background check.
About the Company
Laura Canada
Laura Canada is an iconic family-owned women’s fashion retailer founded in 1930 by Laura Wolstein. The company operates over 140 stores across Canada under the Laura and Melanie Lyne banners, offering curated collections for women of all sizes including Petite and Plus. Based in Laval, Quebec, they specialize in high-quality apparel ranging from everyday essentials to elegant evening wear.
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